The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the…
Mehr
CHF 20.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V113:
Lieferbar in ca. 20-45 Arbeitstagen
Produktdetails
Weitere Autoren: Trout, Jack
- ISBN: 978-0-88730-666-2
- EAN: 9780887306662
- Produktnummer: 9593752
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 1994
- Seitenangabe: 160 S.
- Ausstattung: Trade Paperback
- Masse: H20.5 cm x B13.7 cm x D1.5 cm 122 g
- Gewicht: 122
Über den Autor
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
76 weitere Werke von Al Ries:
Fall of Advertising and the Rise of PR
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (EPUB Format)
CHF 10.79
Möglichkeiten und Perspektiven zur Prävention der Alzheimer-Demenz
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (PDF Format)
CHF 14.00
Fleischkonsum vs. Veganismus/Vegetarismus
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (PDF Format)
CHF 14.00
22 Immutable Laws of Branding
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (EPUB Format)
CHF 14.39
Women's Voices, Women's Rights
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (EPUB Format)
CHF 64.50
Women's Voices, Women's Rights
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (PDF Format)
CHF 64.50
Sexualerziehung im Kindergarten?
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (PDF Format)
CHF 14.00
22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (EPUB Format)
CHF 11.99
Frommer's Rio de Janeiro day by day
Exposed and Explained by the World's Two
Exposed and Explained by the World's Two
Ebook (EPUB Format)
CHF 17.40
Bewertungen
Anmelden