Craig Simpson

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Buch

Create Legendary Marketing Campaigns with The Advertising SolutionDistilling the wisdom of the world's greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.Coached by Simpson and Kurtz, you'll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.

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Produktdetails

Weitere Autoren: Kurtz, Brian (Gespielt)

ISBN: 978-1-59918-596-5
EAN: 9781599185965
Produktnummer: 19525257
Verlag: Entrepreneur Pr
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 192 S.
Masse: H21.6 cm x B13.7 cm x D1.5 cm 295 g
Gewicht: 295

Über den Autor

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR.Brian Kurtz has been a serial direct marketer for almost 35 years and is the driving force behind the Titans of Direct Response Conference. He writes and speaks regularly and consults with leading direct marketing companies and entrepreneurs in a wide variety of categories.