Social Entrepreneurship for Development
A business model
This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucr…
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Produktdetails
Weitere Autoren: Layton, Ron
- ISBN: 978-1-317-29599-0
- EAN: 9781317295990
- Produktnummer: 24247511
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 304 S.
- Plattform: PDF
- Masse: 14'380 KB
- Abbildungen: 86 schwarz-weiße Abbildungen, 43 schwarz-weiße Fotos, 38 schwarz-weiße Zeichnungen, 5 schwarz-weiße Tabellen
Über den Autor
Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University. Ron Layton is founder and CEO of Light Years IP. He has 40 years' experience working in intellectual property and international development.
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