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Brown, Elspeth H. (Director, Centre for the Study of the United States (CSUS), University of Toronto)

The Corporate Eye

Photography and the Rationalization of American Commercial Culture, 1884-1929

Buch

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, scientific approaches to business practice, illustrated advertising, and the use of applied psychology.In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores… Mehr

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Produktdetails


  • ISBN: 978-0-8018-8099-5
  • EAN: 9780801880995
  • Produktnummer: 1112794
  • Verlag: Johns Hopkins University Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 348 S.
  • Masse: H22.9 cm x B15.2 cm x D2.6 cm 658 g
  • Abbildungen: 75 Halftones, black and white
  • Gewicht: 658
  • Sonstiges: General (US: Trade)

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