Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

Euan has not only been there and done it, he has also thought profoundly about it. Highly recommended. - Dave Snowden Chief Scientific Officer, Cognitive EdgeEuan is one of the first, best and brightest minds on board the cluetrain. What's more, he gives as many clues as he gets. I don't know anybody with more clarity or foresight about what's Going On in the networked world. - Doc Searls Author of The Cluetrain ManifestoEuan has a knack for brining clarity and cohesion to the disparate elements of what we broadly term social collaboration. He is a pioneer. - Stephen Collesano Ph.D. - Senior Vice President, Global Research, ACE GroupEuan Semple is the most pioneering, visionary thinker of our times and probably the very best at explaining the web in ways we can all understand. This refreshing book makes his thoughts and insights available to all. An inspiring, must-reader for anyone serious about doing business in today's world. - Nick Crawford Social Business Strategist, BupaIf you want to understand the forces that have the potential to transform businesses, and the way we all work - read this book. - Matthew Hanwell HR Director, Communities and Social Media, NokiaOne of the best minds in the world just to be around Highly recommended. - Thomas Power Founder and CEO, EcademyIn this easy-to-read yet insightful book, Euan invites readers to have a dance with him, to learn, practice and submerge ourselves in the steps to make 2.0 work. - Dr. Bonnie Cheuk Director, Global Head of Knowledge & Collaboration Citi