Asinine Advertising: How Stupid and Unethical Advertising Costs You Money
Describes the incompetents and charlatans of advertising and how they are costing us - all of us, consumers and business people alike - money. This book provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators.
CHF 29.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
- ISBN: 978-1-933199-00-9
- EAN: 9781933199009
- Produktnummer: 3755430
- Verlag: Racom Books
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 129 S.
- Masse: H22.4 cm x B15.3 cm x D0.7 cm 191 g
- Gewicht: 191
Über den Autor
Herschell Gordon Lewis is generally regarded as one of the greatest copywriters of the last 50 years.. He is author of 27 books, including On the Art of Writing Copy, Marketing Mayhem and has addressed advertising and marketing audiences all over the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.
9 weitere Werke von Herschell Gordon Lewis:
Bewertungen
Anmelden