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Robert Levine

Free Ride

How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back

Buch

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, information wants to be free. This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as… Mehr

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Produktdetails


  • ISBN: 978-0-307-73977-3
  • EAN: 9780307739773
  • Produktnummer: 12456686
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 320 S.

Über den Autor


ROBERT LEVINE was most recently executive editor of Billboard mag­azine. His articles on technology, business, and culture have appeared in the New York Times, Fortune, Condé Nast Portfolio, Vanity Fair, Rolling Stone, and Travel & Leisure. He lives in New York.

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