Advocate Marketing
Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful…
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Produktdetails
- ISBN: 978-0-13-449682-5
- EAN: 9780134496825
- Produktnummer: 27833973
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Plattform: EPUB
- Masse: 1'211 KB
- Auflage: 1. Auflage
Über den Autor
Barbara Thomas is president of Creative Tactics and is recognized for helping large and small organizations with high-impact, award-winning programs. Known as BT to her associates, she offers the benefit of more than 25 years of experience with corporate and governmental institutions to engage their customers and turn them into advocates. Clients appreciate her clear, direct communication and insight into their business. As a Certified Direct Marketing and Certified eMarketing professional, BT is the recent winner of the 2016 Killer Content award and has served on boards of national marketing organizations, speaks at marketing events, volunteers her time to mentoring, and provides pro bono marketing services to small independent business owners. She and her husband live in North Potomac with their two dogs, one cat, and thousands of honeybees. BT is an award-winning beekeeper in the state of Maryland.
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