Russell W. (Hrsg.) Belk

The Routledge Companion to Digital Consumption

Ebook (PDF Format)

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects ba… Mehr

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Produktdetails

Weitere Autoren: Llamas, Rosa (Hrsg.)

ISBN: 978-1-136-25337-9
EAN: 9781136253379
Produktnummer: 14834872
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 456 S.
Plattform: PDF
Masse: 3'203 KB
Abbildungen: 13 schwarz-weiße Abbildungen, 13 schwarz-weiße Zeichnungen, 12 schwarz-weiße Tabellen

Über den Autor

Russell W. Belk is Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University, Canada. He is past President of the International Association of Marketing and Development and is a Fellow, past President and Film Festival co-founder of the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long-Term Contribution to Consumer Research. His research involves the meanings of possessions, collecting, gift-giving, materialism, sharing and global consumer culture.Rosa Llamas is Associate Professor of Marketing at the School of Business, University of León, Spain. Her research interests include the meaning of luxury, materialism, transformative consumer research and global consumer culture. Her work is often cultural, visual, qualitative and interpretive and has been conducted in varied cultural settings.