Gastronomy, Tourism and the Media
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.
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Produktdetails
Weitere Autoren: Laing, Jennifer / Best, Gary / Williams, Kim / Strickland, Paul / Lade, Clare
- ISBN: 978-1-84541-574-7
- EAN: 9781845415747
- Produktnummer: 19754418
- Verlag: Channel View Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 264 S.
- Masse: H16.1 cm x B24.3 cm x D2.1 cm 556 g
- Gewicht: 556
- Sonstiges: Undergraduate
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