Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.…
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Produktdetails
Weitere Autoren: Mcintyre, Charles (Hrsg.) / Melewar, T. C. (Hrsg.)
- ISBN: 978-1-78635-456-3
- EAN: 9781786354563
- Produktnummer: 19754280
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 280 S.
- Masse: H23.5 cm x B15.7 cm x D1.9 cm 562 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 562
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