Jimmy Carter and the Birth of the Marathon Media Campaign
With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer br…
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Produktdetails
- ISBN: 978-0-8071-7361-9
- EAN: 9780807173619
- Produktnummer: 32813849
- Verlag: Princeton University Press
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 353 S.
- Plattform: EPUB
- Masse: 2'815 KB
- Abbildungen: 6 halftones
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Amber Roessner
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