James J. (Hrsg.) Zhang
International Sport Business Management
Issues and New Ideas
Ebook (PDF Format)
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, the ap…
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Beschreibung
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world - including North America, South America, Europe, Africa and Asia - the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, the application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sports broadcasting, digital technologies, youth and college sport, and the development of the sport management curriculum. International Sport Business Management is fascinating reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.
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V213:
Noch nicht erschienen, April 2021
Produktdetails
Weitere Autoren: Pitts, Brenda G. (Hrsg.) / Johnson, Lauren M. (Hrsg.)
- ISBN: 978-1-00-037535-0
- EAN: 9781000375350
- Produktnummer: 35073890
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 344 S.
- Plattform: PDF
- Abbildungen: 23 schwarz-weiße Abbildungen, 23 schwarz-weiße Zeichnungen, 30 schwarz-weiße Tabellen
Über den Autor
James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA. Brenda G. Pitts is Professor Emerita of Sport Business Management; and is a Speaker, Author, Scholar, and Consultant on Sport Business Marketing. Lauren M. Johnson is a Ph.D. student in the sport management and policy program at the University of Georgia, USA.
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Issues and New Ideas
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