Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals

A very useful step-by-step approach to guide managers towards creating their own answers for winning against low-cost competition.Yves Serra, President and CEO, Georg Fischer, Schaffhausen, SwitzerlandLow cost competition has moved from being an out-of-the-box concept to changing the way business gets done. It is an issue for every industry and this book has insights that are practical and relevant for every manager. Adrian Ryans has put together a compelling storyline that is a must read for tomorrow's successful leader.Arkadi Kuhlmann, CEO, ING Direct, Wilmington, Delaware, USAThe single biggest competitive threat faced by multinational companies operating in low cost environments, does not come from the Low Cost Competitors, but rather from your company's ability to fully grasp the massive threat in time and understand how to deal with it successfully. This book - your survival guide for dealing with low cost competitors - will enable you to understand and devise an execution-focused strategy to meet your specific competitive challenge. Make sure your CEO and country managers read this book from cover to cover.Lars A. Andersen, President, Vestas China, Beijing, ChinaAdrian Ryans has clearly highlighted the challenges of competing to win in the global economy. Competitors from Asia are no longer producing low cost, low quality products that are not competitive. Rather the same companies that needed help from market leaders ten years ago and were used as low cost suppliers are now world-class competitors in their own right. Beating Low Cost Competition frames the nature of the competitive game for the next generation of executives. Answer the questions at the end of each chapter of Beating Low Cost Competition; if the answers don't scare you today, they might tomorrow!David Churchill, Vice President and General Manager, Agilent Technologies, Inc, Colorado Springs, Colorado, USAWhether or not you believe you are vulnerable to low cost competition is irrelevent -you are! Low cost competitors can be beaten, if companies apply the principles of speed and imitation to their own business models and strategies. Beating Low Cost Competition provides concrete tools and concepts to help you do it.Richard Brook, President - Europe, Middle East & Africa, Cochlear Limited, Lane Cove, NSW, AustraliaOur volume business was being seriously challenged by low cost competitors. The tools, concepts and examples described by Adrian Ryans helped us develop a new, innovative strategy to beat the competition.René Lenggenhager, General Manager, Mettler Toledo, Greifensee, Switzerland