Marketing Research
An International Approach
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information.This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and internationa…
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Produktdetails
Weitere Autoren: Hollensen, Svend
- ISBN: 978-1-4058-7020-7
- EAN: 9781405870207
- Produktnummer: 31731883
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 632 S.
- Plattform: PDF
- Masse: 21'606 KB
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