Amos Owen Thomas

Transnational Media and Contoured Markets

Redefining Asian Television and Advertising

Buch

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century.Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues tha… Mehr

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Produktdetails

ISBN: 978-0-7619-3484-4
EAN: 9780761934844
Produktnummer: 2306528
Verlag: SAGE Publications Inc
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 268 S.
Masse: H21.5 cm x B13.9 cm x D0.0 cm 336 g
Gewicht: 336
Sonstiges: Tertiary Education (US: College)

Über den Autor

Amos Owen Thomas is an Associate Professor of International Business at the Maastricht School of Management, Netherlands, where he challenges graduate and undergraduate students to critique the globalisation of business and communications, economy and culture.