Strategic Retail Management
Text and International Cases
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
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Produktdetails
Weitere Autoren: Morschett, Dirk / Schramm-Klein, Hanna
- ISBN: 978-3-8349-9272-7
- EAN: 9783834992727
- Produktnummer: 33413797
- Verlag: Gabler, Betriebswirt.-Vlg
- Sprache: Deutsch
- Erscheinungsjahr: 2007
- Seitenangabe: 366 S.
- Plattform: PDF
- Masse: 3'975 KB
- Auflage: 2007
- Abbildungen: 90 schwarz-weiße Abbildungen, 34 schwarz-weiße Tabellen, Bibliographie
Über den Autor
Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair - at the University of Fribourg, Switzerland.Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.
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