Research in Consumer Behavior
Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
CHF 189.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
- ISBN: 978-0-7623-1304-4
- EAN: 9780762313044
- Produktnummer: 2511603
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 286 S.
- Masse: H24.0 cm x B16.1 cm x D2.0 cm 598 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 598
27 weitere Werke von Russell W. (Hrsg.) Belk:
Bewertungen
Anmelden