All Marketers are Liars
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
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Produktdetails
- ISBN: 978-1-59184-533-1
- EAN: 9781591845331
- Produktnummer: 19376053
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 240 S.
- Masse: H17.8 cm x B12.8 cm x D1.0 cm 152 g
- Gewicht: 152
Über den Autor
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
95 weitere Werke von Seth Godin:
Purple Cow
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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