Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite s…
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V211:
Noch nicht erschienen, Februar 2021
Produktdetails
Weitere Autoren: Sellnow, Deanna D. / Sellnow, Timothy L.
- ISBN: 978-1-79361-878-8
- EAN: 9781793618788
- Produktnummer: 35739219
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 210 S.
- Plattform: EPUB
- Masse: 5'155 KB
Über den Autor
By Robert S. Littlefield; Deanna D. Sellnow and Timothy L. Sellnow
3 weitere Werke von Robert S. Littlefield:
Stories from the Heart: Lions Serving the World One Person at a Time
A Culture-Centered Approach
A Culture-Centered Approach
Ebook (EPUB Format)
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