STRATEGIC PUBLIC RELATIONS
A practical guide to success
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management p…
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Produktdetails
- ISBN: 978-1-4202-5638-3
- EAN: 9781420256383
- Produktnummer: 25535956
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Masse: H24.5 cm x B19.0 cm x D0.0 cm 0 g
Über den Autor
Kim Harrison has great depth and breadth of experience in the public relations field. He has held public affairs management positions over 25 years in corporate and government organisations as well as in PR consulting in Melbourne and Perth. Kim has been a member of the Public Relations Institute of Australia (PRIA) since 1980, and in 2007 was elected a Fellow of the Institute for outstanding service to the profession. He is currently President of the WA Division of the PRIA and a member of the national Board (2007-2009).
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