Develop Your Marketing Skills
Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping…
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Produktdetails
Weitere Autoren: Gosnay, Ruth
- ISBN: 978-0-7494-6224-6
- EAN: 9780749462246
- Produktnummer: 6572745
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 178 S.
- Masse: H21.6 cm x B14.0 cm x D0.9 cm 232 g
- Abbildungen: Paperback
- Gewicht: 232
Über den Autor
Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
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