Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
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Produktdetails
- ISBN: 978-1-84950-900-8
- EAN: 9781849509008
- Produktnummer: 8257880
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 178 S.
- Masse: H24.0 cm x B16.1 cm x D1.4 cm 440 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 440
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