Search for Corporate Strategic Credibility
Concepts and Cases in Global Strategy Communications
This work aims to advance the theory and practice of corporate strategy communication. It argues that companies that communicate effectively risk less by making their strategies known than by hiding them. It also presents the results of an international study of corporate strategy communications.
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Produktdetails
- ISBN: 978-0-89930-988-0
- EAN: 9780899309880
- Produktnummer: 1757271
- Verlag: Quorum Books
- Sprache: Englisch
- Erscheinungsjahr: 1996
- Seitenangabe: 200 S.
- Masse: H23.5 cm x B15.7 cm x D1.5 cm 450 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 450
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