Going Dirty
The Art of Negative Campaigning, Updated Edition (Updated)
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White…
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Produktdetails
- ISBN: 978-0-7425-9986-4
- EAN: 9780742599864
- Produktnummer: 4574736
- Verlag: Rowman & Littlefield Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 300 S.
- Masse: H23.5 cm x B15.7 cm x D2.2 cm 616 g
- Auflage: Updated Edition
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 616
Über den Autor
David Mark is a senior editor for Politico.
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