Love-Based Copywriting System: A Step-by-Step Process to Master Writing Copy That Attracts, Inspires and Invites (Love-Based Business, #2)

Voted one of Small Business Forum's top 3 books every entrepreneur should read in 2015.If you're sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business, then today may be your lucky day.Yes, you ABSOLUTELY can sell more with love, and this book shows you how!In Michele's first book, Love-Based Copywriting Method, she explains why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead.In this book, Love-Based Copywriting System, Michele rolls up her sleeves and walks you through her exact, proven system that she has used over the years to help her clients sell nearly $50 Million worth of products and services using love.You'll discover exercises, examples, templates and more -- in fact, it's designed to be a copywriting course in a book. You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.Love-Based Copywriting System is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients.Christine Kloser, award-winning authorIf you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!Lisa Sasevich, best-selling author of Boost Your Sales: How to Use Irresistible Offers... Without Being SalesyAs a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people.Amy Ahlers, Wake-Up Call Coach & Bestselling Author