Entrepreneurial Strategies
New Technologies in Emerging Markets
Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself. The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The contributors consider how entrepreneurial activi…
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Produktdetails
Weitere Autoren: Vassolo, Roberto (Hrsg.) / Alvarez, Sharon (Hrsg.) / Mesquita, Luiz (Hrsg.) / Cooper, Arnold (Hrsg.)
- ISBN: 978-1-4051-7859-4
- EAN: 9781405178594
- Produktnummer: 13883966
- Verlag: Wiley-Blackwell
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 248 S.
- Plattform: PDF
- Masse: 1'841 KB
Über den Autor
Arnold C. Cooper is Louis A. Weil Jr. Professor of Management at Krannert Graduate School of Management, Purdue University. Sharon A. Alvarez is Assistant Professor of Management and Human Resources at Fisher College of Business, Ohio State University. Alejandro A. Carrera is Professor of Strategic Management at IAE Business School, Universidad Austral, Argentina. Luiz F. Mesquita is Assistant Professor of Strategic Management in the School of Global Management and Leadership at Arizona State University. Roberto S. Vassolo is Assistant Professor of Business Policy and Strategy at IAE Business School, Universidad Austral, Argentina.
1 weiteres Werk von Alejandro (Hrsg.) Carrera:
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