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Herb Sorensen

Know Your Shoppers (Collection)

Ebook (PDF Format)

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more… Mehr

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Produktdetails


Weitere Autoren: Hammond, Richard
  • ISBN: 978-0-13-374108-7
  • EAN: 9780133741087
  • Produktnummer: 31712752
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 497 S.
  • Plattform: PDF
  • Masse: 6'647 KB

Über den Autor


Herb Sorensenis a preeminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged-goods manufacturers for more than 35 years, studying shopper behavior, motivations, and perceptions at the point of purchase. Sorensen's patented shopper-tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional product-centric perspective to a new shopper-centric focus. As Baseline magazine commented, Herb Sorensen and Paco Underhill are the yin and yang of observational research. Herb has conducted studies in North America, Europe, Asia, Australia, and South America. His research has been published in AMA's Marketing Research, The Journal of Advertising Research, FMI Advantage Magazine, Progressive Grocer, and Chain Drug Review, and he has been utilized as an expert source for The Wall Street Journal, Supermarket News, and BusinessWeek. Additionally, he is currently a panelist of Retail Wire's Brain Trust. Herb was named one of the top 50 innovators of 2004 by Fast Company Magazine, and shared the American Marketing Association's 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry. Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day. He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan and fashion brands in Sweden to big stores and brands in the UK.

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