Gordon Walker
Modern Competitive Strategy
Buch
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course…
Mehr
Beschreibung
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes..
CHF 135.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Walker, Gordon
- ISBN: 978-0-07-234563-6
- EAN: 9780072345636
- Produktnummer: 2634603
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 312 S.
- Masse: H23.2 cm x B18.6 cm x D1.1 cm 467 g
- Auflage: New
- Gewicht: 467
38 weitere Werke von Gordon Walker:
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.