How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
This is an ideal guide for newcomers to the business, as well as experienced operators. In addition to basic operational practices, this book will demonstrate how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross-merchandising, point-of-purchase materials and develop a product sampling program. Never before has so much practical information about the specialty store business been offered in one book. While providing detailed instruction and examples, the book covers: - Finding a location that will bring success- Writing a winning business plan (the companion CD-Rom has the actual busines…
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Produktdetails
Weitere Autoren: Brown, Douglas R
- ISBN: 978-0-910627-32-0
- EAN: 9780910627320
- Produktnummer: 9292955
- Verlag: Atlantic Publishing Co
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 286 S.
- Masse: H20.3 cm x B14.0 cm x D1.8 cm 392 g
- Abbildungen: tables
- Gewicht: 392
- Sonstiges: General (US: Trade)
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