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Martin Thomas

The Financial Times Guide to Social Media Strategy

Boost your business, manage risk and develop your personal brand

Ebook (PDF Format)

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY.This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:SOCIAL MEDIAMARKETINGLEADERSHIPBRANDINGNETWORKINGThe FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth.'Whether in today's corporate world, in the public sector or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them.… Mehr

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Produktdetails


  • ISBN: 978-1-292-23483-0
  • EAN: 9781292234830
  • Produktnummer: 31730693
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 288 S.
  • Plattform: PDF
  • Masse: 5'380 KB

Über den Autor


Martin Thomas is a highly-experienced marketing communications consultant, trainer, author, public speaker and non-executive director. He has enjoyed a successful career in advertising, PR, sponsorship and media including senior management roles with some of the world's leading marketing services agencies. Much of his work has been focused on helping organisations respond to the opportunities and challenges posed by digital media. He is digital and social media course leader for the Institute of Directors.

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