Svend Hollensen

Global Marketing, 8th ed

Buch

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process Numer… Mehr

CHF 80.10

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

L024: Lieferbar in 24 Stunden

Produktdetails

ISBN: 978-1-292-25180-6
EAN: 9781292251806
Produktnummer: 33257028
Verlag: Pearson Academic
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 808 S.
Masse: H26.5 cm x B19.5 cm x D3.0 cm 1'496 g
Auflage: 8. A.
Gewicht: 1496

Über den Autor

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.