Time-Aware Conversion Prediction for E-Commerce
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
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Produktdetails
Weitere Autoren: Wang, Xiaoling / Zhou, Aoying
- ISBN: 978-981-3224-70-4
- EAN: 9789813224704
- Produktnummer: 25734974
- Verlag: World Scientific Pub Co Inc
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 152 S.
- Masse: H23.5 cm x B15.7 cm x D1.2 cm 383 g
- Reihenbandnummer: 7
- Gewicht: 383
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