Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago.Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they've left their customers behind. Customers don't want bells and whistles and don't care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies cons…
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Produktdetails
Weitere Autoren: Meehan, Sean
- ISBN: 978-0-87584-398-8
- EAN: 9780875843988
- Produktnummer: 1299063
- Verlag: Harvard Business
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 240 S.
- Masse: H24.3 cm x B16.5 cm x D2.5 cm 562 g
- Auflage: New
- Gewicht: 562
Über den Autor
Patrick Barwise is Professor of Management and Marketing at London Business School. Seán Meehan is the Martin Hilti Professor of Marketing and Change Management and director of the MBA program at IMD, in Lausanne, Switzerland.
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