D. G. Brian Jones

Pioneers in Marketing

A Collection of Biographical Essays

Ebook (PDF Format)

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival… Mehr

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Produktdetails

ISBN: 978-1-136-33438-2
EAN: 9781136334382
Produktnummer: 13809082
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 210 S.
Plattform: PDF
Masse: 2'428 KB
Abbildungen: 11 schwarz-weiße Abbildungen, 10 schwarz-weiße Fotos, 1 schwarz-weiße Tabellen

Über den Autor

D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.