Electronic Commerce 2012 Global Edition
For undergraduate and graduate electronic commerce courses.Explore the many aspects of electronic commerce through a managerial perspective.Electronic Commerceprovides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still pro…
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Produktdetails
Weitere Autoren: King, David
- ISBN: 978-1-292-01423-4
- EAN: 9781292014234
- Produktnummer: 31731796
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 792 S.
- Plattform: PDF
- Masse: 120'696 KB
- Auflage: 7. Auflage
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