The Handbook of Communication and Corporate Social Responsibility
While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.
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Produktdetails
Weitere Autoren: Bartlett, Jennifer (Hrsg.) / May, Steve (Hrsg.)
- ISBN: 978-1-118-72138-4
- EAN: 9781118721384
- Produktnummer: 15530788
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 608 S.
- Masse: H16.9 cm x B24.7 cm x D2.7 cm 914 g
- Gewicht: 914
- Sonstiges: Professional & Vocational
Über den Autor
Øyvind Ihlen is Professor of Media and Communication at the University of Oslo.Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology.Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
6 weitere Werke von Oyvind (Hrsg.) Ihlen:
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