Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by d…
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Produktdetails
Weitere Autoren: Roemmele, Andrea (Hrsg.)
- ISBN: 978-1-4129-3264-6
- EAN: 9781412932646
- Produktnummer: 14006385
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 194 S.
- Plattform: PDF
- Masse: 1'316 KB
- Auflage: 1. Auflage
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