Richard L. Brandt

One Click

Jeff Bezos and the Rise of Amazon.com

Buch

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It almost can be summed up by the button on every page: Buy now with one click.Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur.Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's on… Mehr

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Produktdetails

ISBN: 978-1-59184-585-0
EAN: 9781591845850
Produktnummer: 21270210
Verlag: Random House N.Y.
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 240 S.
Masse: H17.9 cm x B12.6 cm x D2.2 cm 174 g
Gewicht: 174

Über den Autor

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com