William Walker Atkinson
The Psychology of Salesmanship
Buch
The mere mention of the word psychology in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology.Change has come to the man in business. He understands that psychology means the science of the mind, psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and adver…
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Beschreibung
The mere mention of the word psychology in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology.Change has come to the man in business. He understands that psychology means the science of the mind, psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. In The Psychology of Salesmanship Atkinson discusses Psychology in Business, The Mind of the Salesman, The Mind of the Buyer and more bringing greater understanding to the reader of the Psychology of Purchase.
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Produktdetails
- ISBN: 978-1-4837-0140-0
- EAN: 9781483701400
- Produktnummer: 14788291
- Verlag: Spastic Cat Press
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 110 S.
- Masse: H22.9 cm x B15.2 cm x D0.6 cm 173 g
- Abbildungen: Paperback
- Gewicht: 173
Über den Autor
Atkinson was a prolific writer, and his many books achieved wide circulation among New Thought devotees and occult practitioners. He published under several pen names, including Magus Incognito, Theodore Sheldon, Theron Q. Dumont, Swami Panchadasi, Yogi Ramacharaka, Swami Bhakta Vishita, and probably other names not identified at present. The works published under the name of William Walker Atkinson generally treat themes related to the mental world, occultism, divination, psychic reality, and mankind's nature. They constitute a basis for what Atkinson called 'New Thought'. Due in part to Atkinson's intense personal secrecy and extensive use of pseudonyms, he is now largely forgotten, despite having obtained mention in past editions of Who's Who in America, Religious Leaders of America, and several similar publications-and having written more than 100 books in the last 30 years of his life. His works have remained in print more or less continuously since 1900.
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