Managing Customer Experience and Relationships
A Strategic Framework
The CRM Strategy with High Returns-Revised and Updated for a More-Connected WorldManaging Customer Experience and Relationships, Third Edition is the long-standing, cornerstone guidebook to building and managing a customer base that drives revenue and growth by putting the customer at the center of every business decision. Whether you're building a customer relationship management (CRM) process from scratch or trying to enhance your current approach, this ready-to-use blueprint combines theory, case studies, and strategic analysis into a powerful Identify-Differentiate-Interact-Customize (IDIC) framework that businesses all over the world cur…
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Produktdetails
Weitere Autoren: Rogers, Martha / Kotler, Philip
- ISBN: 978-1-119-23625-2
- EAN: 9781119236252
- Produktnummer: 20593682
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 624 S.
- Masse: H24.3 cm x B18.7 cm x D3.5 cm 1'138 g
- Auflage: 3. A.
- Gewicht: 1138
Über den Autor
DON PEPPERS is founder emeritus of Peppers & Rogers Group, and LinkedIn's most authoritative Influencer on the topic of customer experience, with more than a quarter million followers.MARTHA ROGERS, PH.D., is founder emerita of Peppers & Rogers Group, and has served as adjunct professor and Director of the Relationship Management Center at Duke University. She now heads Trustability Metrix.Peppers and Rogers have published eight bestselling books together, including Return on Customer, Rules to Break and Laws to Follow, and The One-to-One Future. Their most recent book is the revised and updated paperback edition of Extreme Trust.
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