Sports Marketing
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes:. Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and ma…
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Produktdetails
Weitere Autoren: Roy, Donald P. / Clow, Kenneth E.
- ISBN: 978-1-351-70729-9
- EAN: 9781351707299
- Produktnummer: 31491871
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 446 S.
- Plattform: PDF
- Masse: 11'703 KB
- Auflage: 2. Auflage
- Abbildungen: 140 farbige Abbildungen, 67 farbige Fotos, 73 farbige Zeichn., 92 farbige Tabellen
Über den Autor
Michael J. Fetchko is President and Managing Director of ISM USA, a full-service marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.Donald P. Roy is Professor of Marketing at Middle Tennessee State University, USA.Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana-Monroe, USA.
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