Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is ridin…
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Produktdetails
Weitere Autoren: Robertson, David
- ISBN: 978-1-4481-8438-5
- EAN: 9781448184385
- Produktnummer: 14414432
- Verlag: Random House
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 7'581 KB
Über den Autor
David Robertson and Bill Breen
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