Corporate Brand Personality
Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others…
Mehr
CHF 24.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-0-7494-7138-5
- EAN: 9780749471385
- Produktnummer: 22341045
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 208 S.
- Plattform: EPUB
- Masse: 3'528 KB
- Auflage: 1. Auflage
Über den Autor
Lesley Everett
4 weitere Werke von Lesley Everett:
Drop Dead Brilliant
Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
Ebook (PDF Format)
CHF 41.80
Bewertungen
Anmelden