Geodemographics, GIS and Neighbourhood Targeting
Geodemographics is the analysis of people by where they live, using profiling, mapping and GIS software to display and analyse geodemographic information. It focuses on the complex geographies of consumption, behaviour, attitude, affluence and deprivation that shape our socio-economic landscape. With an extensive range of applications, geodemographic methods are widely used to aid marketing, customer targeting, service delivery and strategic decision-making in both the public and private sectors. Geodemographics, GIS and Neighbourhood Targeting provides an introduction to the methods, theories and classification techniques that form the found…
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Produktdetails
Weitere Autoren: Sleight, Peter / Webber, Richard
- ISBN: 978-0-470-86415-9
- EAN: 9780470864159
- Produktnummer: 13836621
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 328 S.
- Plattform: PDF
- Masse: 5'112 KB
Über den Autor
Richard Harris, University of Bristol, UK. Peter Sleight, Target Market Consultancy, UK.
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