Sustainable Luxury and Social Entrepreneurship
Stories from the Pioneers
Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with b…
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Produktdetails
Weitere Autoren: Girón, María Eugenia (Hrsg.)
- ISBN: 978-1-351-28623-7
- EAN: 9781351286237
- Produktnummer: 24135995
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 156 S.
- Plattform: PDF
- Masse: 9'435 KB
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