The Public Relations of Everything
The Ancient, Modern and Postmodern Dramatic History of an Idea
The public relations of &quote;everything&quote; takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age…
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Produktdetails
- ISBN: 978-1-136-18102-3
- EAN: 9781136181023
- Produktnummer: 17505331
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 218 S.
- Plattform: EPUB
- Masse: 2'104 KB
Über den Autor
Robert E. Brown, former speechwriter for two Fortune 500 companies, is Professor of Communications at Salem State University, instructor at Harvard University Extension School, a member of the editorial boards of Public Relations Review and Public Relations Inquiry and a published poet.
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