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David Phillips

Online Public Relations

A Practical Guide to Developing an Online Strategy in the World of Social Media

Ebook (EPUB Format)

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get the… Mehr

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Produktdetails

Weitere Autoren: Young, Philip
  • ISBN: 978-0-7494-5742-6
  • EAN: 9780749457426
  • Produktnummer: 13915186
  • Verlag: Kogan Page
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Plattform: EPUB
  • Masse: 1'467 KB
  • Auflage: 2. Auflage

Über den Autor

David Phillips, Philip Young

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