Donor-Centered Planned Gift Marketing
(AFP Fund Development Series)
IDENTIFY YOUR BEST PLANNED-GIVING PROSPECTS AND INSPIRE THEM TO GIVE MORE This is one of those rare books that delivers more than it promises, and it will appeal to the specialist and generalist alike. It not only makes a case for a new approach to marketing, as the title would suggest, but it is also a practical guide for the entire process of planned giving, easy to understand because of the clear style and numerous examples, and with exercises to implement what is learned. -Frank Minton, Senior Advisor, PG Calc; founder, Planned Giving Services; Past Chair, American Council on Gift Annuities The number one training topic requested by PPP m…
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Produktdetails
- ISBN: 978-0-470-91533-2
- EAN: 9780470915332
- Produktnummer: 13910123
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 384 S.
- Plattform: EPUB
- Masse: 1'578 KB
Über den Autor
Want to have happier, more trusting donors who will give more often and more generously than ever before? A must-read for every nonprofit development and marketing professional, Donor-Centered Planned Gift Marketing introduces insightful advice for launching or improving a successful, well-rounded planned gift marketing program. Author and fund-raising innovator MICHAEL J. ROSEN has drawn a line in the nonprofit sand: put even a few of the ideas in this book to work in your organization and watch your donors give more and your planned giving program grow more.
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