Fish Can't See Water
How National Culture Can Make or Break Your Corporate Strategy
The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often-invisible impact on the success of global companies. What's more, the very same national traits that accelerate growth at one stage of the corporate life cycle may derail that growth at a different stage or when an inevitable crisis hits. How did Samsung Electronics become the world's largest consumer electronics company in less than 20 years, unseating dominant Sony Corporation in the process? What pivotal role did the national heritage of both companies play in this? How did Toyota create a sustainable competitive advan…
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Produktdetails
Weitere Autoren: Lewis, Richard D.
- ISBN: 978-1-118-60854-8
- EAN: 9781118608548
- Produktnummer: 16383265
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 312 S.
- Plattform: EPUB
- Masse: 3'566 KB
Über den Autor
Kai Hammerich, MBA (Kellogg Business School with Distinction), MSc. is Danish and an international leadership and talent consultant with Korn Ferry, living in London. He has been nominated by Business Week as one of the most influential headhunters worldwide. He advises boards and leadership teams of global corporations on talent, succession and cross cultural transformations that accelerate corporate performance. Richard D. Lewis is a well renowned British linguist who created Richard Lewis Communications - a language school for executives as well as a company that advises on cross-cultural issues facing business executives. Richard has written a number of books including the bestselling When Cultures Collide.
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